About the Founder

Joc Cing is an ICF certified coach (ACC) and a ELI master practitioner (IPEC), with 24+ years of professional experience in the technology space.  He started his career as a software engineer after graduating with honours and then a doctorate in artificial intelligence  from Nanyang Technological University in the late 90s, went on to do field applications engineering and consultancy around APAC before being invited back to teach Algorithms at the university.  During this period, he earned awards and prizes for teaching and research, became the Subdean and obtained a Tan Chin Tuan Fellowship for work with University College London and University of Amsterdam.  His research in computational epidemiology led him subsequently to found ROSS Scientific (Singapore and Netherlands) for the next two years, with a vision to help hospitals develop intervention measures to reduce the spread of nosocomial infections.  After this, he ventured into the Adtech space, growing the Singapore divisions of ScanScout and then Tremor Video towards IPO with an ARR of USD 60m in responsibility, earning an MBA (with academic excellence) from NUS along the way.  This success brought him to other local and international companies needing similar help in scaling and growing their engineering management teams and culture, such as PocketMath and Appier.  More recently, he founded Bamboo Green Consultancy to further his passion in helping startups grow.  In this capacity, he has worked with founders and senior leaders in startups through fractional roles, consultancy and individual coaching. You can also find his published contributions in the computational sciences here and his work on change management here.  He is currently an AWS Certified Solutions Architect - Associate, and a Senior member of the IEEE. You can also find his GitHub profile here.